Superior Ink provides end-to-end custom apparel, branded merchandise and promotional product services for breweries and distilleries that need staff shirts, hats, hoodies, taproom merch, tasting room apparel, giveaway items and gift products for product launches, tasting events and everyday sales. We help you choose products that match your brand, look right in your taproom or tasting room, and support the way you sell merch, whether that is behind the bar, at festivals, during seasonal campaigns or through your merch store. From getting staff apparel ready before a taproom opening to restocking best-selling merch, adding products for product launches, tasting events, festivals or holiday gift sets, we help you stay on schedule while managing production, retail-ready finishing, packing and fulfillment.
✓ Screen Printing, Embroidery & Custom Patches for Apparel and Merch
✓ Apparel and Merch Recommendations for Tasting Events, Festivals and Taproom Sales
✓ Retail-Ready Finishing & Packing for Taproom Merch, Gift Sets and Merch Store Orders
✓ Support for Product Launches, Seasonal Campaigns and Merch Restocks
✓ One Partner for Product Sourcing, Production, Reorders, Fulfillment and Delivery
We help brewery and distillery owners, marketing teams and staff responsible for ordering apparel and merchandise produce staff uniforms, merchandise to sell in taprooms and tasting rooms, and promotional products for events. Our sourcing team recommends products based on your budget, brand, quantities and release or event dates. Our designers create merchandise graphics or adapt your logo, beer can artwork and spirits label designs for apparel and accessories, with digital proofs for approval before production begins.
Our production services include bulk screen printing for T-shirts, hoodies and sweatshirts, embroidery for staff polos, jackets, hats and beanies, plus custom patch production and application. We also source branded drinkware, coasters, bottle openers, bags and promotional items for taproom sales, tasting events and festival giveaways. Organic cotton and recycled garment options are available for your staff apparel and retail collections.
For merchandise sold behind the bar, in tasting rooms or online, we offer printed and woven labels, hangtags, folding and individual bagging. We also pack apparel and accessories into anniversary bundles, customer gifts and holiday merchandise sets. Custom cut-and-sew sourcing is available for breweries and distilleries developing exclusive products beyond standard garments. Online store development, Shopify management and product photography help customers buy your merchandise between visits, including those who live outside your area. We handle inventory storage, order packing and shipping directly to customers, along with bulk distribution to taprooms, tasting rooms and festival venues.
We also offer live screen printing for brewery anniversaries, beer release parties, distillery launches and festivals. Our team helps select shirts, create event artwork and plan the on-site printing setup. Guests can watch their shirts being printed and take them home. You can sell the shirts at your merchandise stand or include them in a ticketed tasting, release party or anniversary package.
As your brewery or distillery opens more locations, hires staff or sells more merchandise, there are more products, sizes and restocks to manage. When best-selling shirts run out while slower-selling merchandise sits on the shelf, you miss sales while money stays tied up in unsold stock. We help bring staff apparel requests, retail restocks and upcoming releases into one ordering plan so you can review quantities, costs and production dates before committing your budget.
You know which products your customers buy and which sizes sell out first. Using the sales figures, stock counts and expected quantities you share, we help review garment options, pricing and production timing for your next order. We compare costs at different quantities so your team can weigh bulk savings against the risk of holding merchandise that may not sell.
For businesses with multiple taprooms or tasting rooms, we help combine orders that use the same garments and designs while keeping each location’s staff and retail quantities separate. Products can be packed and allocated by location, giving your team fewer separate orders to coordinate and less sorting to handle.
We also help plan regular restocks alongside seasonal collections, beer releases, spirits launches, anniversaries and festivals. Sharing quantities and required dates early gives us time to discuss production schedules before stock runs low or a launch gets close. For reorders, we check garment availability and use previous decoration specifications to maintain consistency, recommending alternatives if a style or color is unavailable.
With Superior Ink you get a merchandise partner who works as an extension of your brewery or distillery team. We understand that a staff shirt needs to be comfortable through a busy shift, while merchandise on your shelves needs to give customers a reason to buy. Our experience producing retail apparel helps us recommend garment styles, fabrics and finishing suited to both everyday staff use and retail sales.
Our designers, screen printers and embroidery specialists bring hands-on craftsmanship to your logo, label artwork and merchandise designs. We help adapt detailed beer can or spirits label artwork for fabric, embroidery and patches, recommending adjustments to fine lines, small lettering or color counts so the design stays recognizable and works within your production budget. With screen printing and embroidery produced in-house, we oversee decoration quality, follow approved colors and placements, and inspect garments before shipment. Your best-selling design receives the same attention when it returns for another production run.
Our support continues after the merchandise is made. Your staff can focus on serving guests instead of storing boxes, packing online purchases or arranging deliveries between locations. We manage production and fulfillment through one team, giving you one point of contact for merchandise going to your taproom, tasting room, customers or next festival.
Minimum quantities depend on the products, designs and decoration methods selected. Share the shirts, hoodies, hats or other merchandise you need, along with estimated quantities, and our team will confirm the minimums for your order.
Different sizes and garment colors can be included, subject to the production requirements. Separate designs, such as artwork for different beers or spirits, may each need to meet their own minimum quantity. We’ll review your selections and confirm which items can be grouped together.
Timing depends on product availability, order quantities, decoration and finishing requirements. Share your required delivery date when requesting a quote, including time for stocking shelves or transporting merchandise to the event. We’ll review the order and confirm the production schedule before approval.
Yes. Send us the brand, style number, garment color and quantities you want to order. We’ll check sourcing options and availability. If a product is unavailable, we can recommend comparable garments based on fit, fabric weight, price and decoration requirements.
Pricing depends on the products, quantities and decoration requirements. For printed apparel, design colors and print locations affect the cost. Embroidery, custom patches, labels, individual packing and shipping also contribute to the total. We can quote different quantities or garment options so you can compare costs before purchasing.
Pre-production samples are available for eligible projects so you can review the garment, decoration, colors and placement before approving the full order. Ask about sample options, costs and timing when requesting your quote.
Vector files such as AI, EPS or vector PDFs are preferred for preparing logos and designs. Include brand guidelines, Pantone references and any requirements for using your label artwork. If you only have a label layout, image or another file format, send it for review so we can identify any adjustments needed for printing, embroidery or patches.
