Superior Ink Services

Wholesale Custom Embroidery


Embroidery is the process of needle and thread. The selected image is stitched many times over to create your design, logo or pattern on a garment. This is a high touch service that can be used on a variety of substrates that would otherwise be tricky for print.
Red hat getting embroidered on embroidery machine
There are things to consider when selecting embroidery as your decoration process. The “thread count” is a term used to determine the detail used for your image. The higher the thread count, the cleaner and more detailed the sew out will be. Not every image will be applicable to the wholesale embroidery process. There are some images that are simply too detailed to sew. Gradients and color blends are impossible to sew out, so vector and solid body colors are necessary to use this process.

Embroidery vs. Print

People often ask “ what is the difference between screen printing and custom embroidery “ Well generally speaking it is pretty obvious, but there are some major factors to consider when choosing the right process. Screen printing is the process of applying ink to a substrate by forcing it through a screen mesh. Embroidery is the process of thread, needle and sewing to create your image or pattern. Although screen printing offers a crisp and soft feel, it cannot be applied to any and all garments. It is difficult to print on any material that is not a flat surface. So hats, bags, and jackets are generally embroidered.

There are some cool features with embroidery such as a “puff” which gives a raised feel to the thread. You can also use embroidery for special placements and garment embellishments. Screen printing on the other hand allows the ability to produce a high level of detail. Any grungy textures, shading, gradients and textures are ideal for screen printing.

The cost difference varies and depends on the artwork, sizing, surface and many other factors. So when thinking about which process will be best, remember t-shirts are always optimal for screen printing whereas oddly shaped items, or materials that do not lay flat are typically best for embroidery.
Hats getting embroidered

digitizing artwork

Much like screen printing, the artwork needs to be rendered for the computer to read the paths of the image and create a blueprint of the contour for sewing. We call this process “digitizing”.

There is a production cost associated with this process and the price varies depending on the size and detail of the artwork. Like anything else, it is important to use vector artwork or high resolution Photoshop native files for best sew results.

To learn more about the embroidery digitizing process, click here.

pricing and general information

There are a few things that come into play when pricing a wholesale embroidery job. First off, the size and detail plays a big role in determining embroidery costs. The more detail the higher the thread count. Therefore the process is longer and uses more material. We do have a minimum of 36 pieces. On occasion, we will consider “breaking the rules” and produce a smaller quantity, but it is dependent on your needs and our relationship. We typically make exceptions for existing customers or occasional samples / prototyping projects.

professional embroidery services
We understand the importance of samples and can offer this service given we all have an understanding of the time and cost involved for one offs. We have a variety of different products to choose from and can help you source the exact items you need. With thousands of product options including sustainable and organic cotton, we are sure to lock down the exact vision and strive to exceed your expectations!

For a more detailed pricing guide, click here.
large scale custom embroidery
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2650 W. 6TH AVE
DENVER, CO 80204
(303) 761-4106