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What Is Embroidery Digitizing?

To put it simply, embroidery digitizing is the process of converting  artwork into a digital file using a software that allows embroidery machines to understand the needle’s path.
This process is not automated and in fact, great digitizing is considered an artform if done correctly. Most embroidery machines have software of their own allowing us to control their functions while reading instructions from a file that has been digitized.

Embroidery machines are not able to read the same types of files as your computer can, so you have to digitize your logo in a way that the machines can understand before they can do their job. From a digitizer’s perspective, that usually means taking a JPG or PNG file of a customer’s company logo or artwork and converting into an embroidery file. The embroidery file type is determined by the type of embroidery machine you will be using.

cd hat on tajima embroidery machine



Tajima commercial embroidery machines


Melco commercial embroidery machines


Janome commercial embroidery machines


Brother commercial embroidery machines


Barudan commercial embroidery machines


Happy commercial embroidery machines


Sust Image

Since the beginning of Superior Ink Printing, it has been very important to us to be a sustainable company in every way possible.One of our biggest accomplishments has been becoming a founding partner of the apparel brand Allmade in 2017.

We co-founded Allmade to bridge the gap in sustainable blank garment options. Since partnering with Allmade, we’ve printed 82,345 Allmade tees to date, saving:

Upload Your Logo to the Digitizing Software


Set Embroidery Design Size


Choose Your Stitch Type


Set Stitch Direction


Set Your Embroidery Thread Colors


Transfer the File to Your Embroidery Machine

Understanding the design is one of the most important pieces of this process.  The size, complexity and placement of the artwork will all factor into the digitizing process. Efficient digitizers (and technically all digitizers if they are good) should consider fabric vs thread. There may be specific designs that will look better to have the fabric show through as a color rather than laying thread down. It’s also important to assign embroidery stitch types to specific areas while considering factors such as the fabric type and “push and pull” of the garment. There are many variables and directions that can affect the outcome of your stitching, so each job should be treated differently and handled with care.

embroidery spools on machine


Next the digitizer must analyze the artwork to see if it should be edited for embroidery. The final size of the design must be considered. Not all logos that were designed for a print media such as a business card will work well for embroidery. Many designs need to be modified or simplified. Sometimes only the design name and a small image are used. Some elements such as outlining may need to be eliminated and small text may be enlarged and rearranged.


There are a variety of different stitch types that are used to accomplish different looks, textures, and more.

Each stitch type has a maximum stitch length that must be taken into consideration. You should also consider fabric type and the “push and pull” of the garment when selecting your stitch types. Here are the 3 most common machine embroidery stitch types.


The straight stitch is a foundational stitch for embroidery where straight lines of stitches are repeated to make a pattern. You can create thick lines by repeating a straight stitch many times. Note that straight stitches are not just for straight lines, they can be used for curved shapes too!

Straight Stitches are most commonly used for:

•Detail work


If you’re looking to have text embroidered, then the satin stitch is probably the stitch type for you. The longer thread length of satin stitching gives it a shiny look that works perfectly for lettering. The maximum stitch length for satin stitches is 12.1mm.

Satin Stitches are most commonly used for:

•Words and text
•Achieving a shiny look


Also known as the tatami stitch or the ceding stitch, the fill stitch is typically used to fill in patterns, just like its name suggests. Fill stitches use alternating lines to give the embroidery a woven appearance. The maximum stitch length for fill stitches is 4mm.

Fill Stitches are most commonly used for:

•Filling in blank space
•Creating a textured look
•Larger designs
•More durable applications


Another important aspect of embroidery is the “push and pull”. A design may move while being embroidered. This will cause some stitches to shrift. This shifting can occur when using bulky fabrics, long stitches, large areas of thread and a tight bobbin thread. A digitizer must account for the possible effects of push and pull.


Although many left chest business logos are fairly easy to digitize for the experienced digitizer, designs with fine detail, small text, color gradations and lots of color changes require more set-up time. Digitizing is a careful process that requires time and experience to be performed correctly. The digitizer must know how the stitches he sees in his embroidery software will embroider on different fabrics. A well digitized design will enhance your logo so look for an embroiderer who provides quality digitizing.


Similar to most things in life, the biggest takeaway here is garbage in garbage out. The better your file is set up, the better the sew out will be. There should be no shortcuts with this process and with the number of companies that offer digitizing these days, it’s important to find the right person or business for the job. At Superior Ink, we have several digitizers that we use based on experience and reputation. Click below to get your embroidery project started.


2650 W. 6TH AVE
DENVER, CO 80204
(303) 761-4106
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